Pinterest’s “Pin it” button proved more desirable than Facebook’s “Like” button with retailers in 2013, according to a newly published reported from social marketing and analytics firm 8thBridge.
For its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November 2013.
The firm found that 62 percent of retailers are using Pinterest pin it buttons on product pages versus 59 percent using Facebook’s like buttons. Pinterest, then, as the Web and mobile service for saving products to digital pin-boards, appears to be the more attractive network to brands trying to entice consumers to share and purchase their wares.
In some more bad news for Facebook, 8thBridge also determined that member engagement with brand Pages — defined as Page li… [Read more]